Quantitative amount of testers were chosen with clear goals for the user test well planned.
In addition to the follow-up questionnaire to the players, their emotions at different touchpoints were made a note of with emoticon mapping.
I used google forms to record user test results and reflected upon it to prepare the "Keep-Fix-Change" report.This helped to streamline the next sprint goals.
I created detailed control flows for every game action which illustrated the causes and effect of the player interaction with the game elements, thus giving us better clarity of the user experience flow in different touchpoints of the game. As a first step,I mapped these control flows using sticky notes and after brainstorming with programmers, artists converted them into digital format. Using stickies as the first step helped us to accelerate on changes in flows before putting efforts of digital artifacts, thus saving time.
I wire-framed every sequence of the control flow, in the open world exploration inclusive of the mini games at different spots of the islands. This facilitated easy understanding of the control flow triggered after every user interaction with the game. I converted the initial hand-sketched wireframes into digital using Sketch software.
Rapid prototyping was a key skill to be deployed at different stages of product development.On solidifying the design goals for every sprint, I quickly prototyped them in the best effective way, from physical boards to digital playable game prototypes. Every prototype was user tested and with every iteration, the game grew better integrating the content of player health into it. As you can see even the name of the game went through this iterative process, from "Let's move" we finally arrived at the title of "Journey to player health".
I have a planned framework for my UX design process, although it is subjected to be flexible aligining to
project timeframe and every sprint goals. The major phases of my UX design process are :
Research - Stratergy - Implement - Deploy - Measure & Optimize - Enjoy
…our generous and patient client from BCLC’s Responsible Gambling and Innovation divisions – Patrick, Bethany, Juliette, Ellie, Lindsay, Skye, and Simone – plus Ian. And to all BCLC employees and CDM cohort that have participated in our user testing activities that gave us valuable feedback and input. As well as a very special thanks to our advisor, Patrick Pennefather, for guiding us all the way through the project.
The player starts in one of the four islands. He explores the island and interacts with the different
game spots.On successful completion of the game spots, he is been rewarded with loonies which he can
trade in for a ferry ticket to the next island.At every spot, the player gets to know more about player health,
in a gamified way thus retaining the fun user experience throughout the gameplay.
© 2018 @ Vivek Ravichandran | UX Designer | QA Analyst